New Kids on the Block have been one of the biggest pop acts since their late 80s debut and are still going strong in 2017. They’re on a massive tour with Boyz II Men and Paula Abdul this summer and they’re well aware that such career longevity is all thanks to their die-hard fans.
On Friday (June 23), the classic boy band released a music video for “Thankful,” the title track of their recent Thankful EP. The video features behind-the-scenes shots of the group on tour, showing visuals of them on the bus, reuniting with their children, and triumphantly performing in sold-out arenas.
The band said the song with the emotional chorus, “Because of you, I am thankful,” is a tribute to their fans and a show of gratitude for all that they have done for them. In the video, as the track builds, it features shots of a number of fans honoring them and their entire fan community, thanking them for the success of NKOTB.
Watch the video below: